More On UX And Innovation

Sarah Bloomer, founder of UX Managers Circle, just published my article on using UX research methods to set up and drive rapid contextual innovation programs.

This is basically a continuation and expansion of the topics I covered at the UX Strategies Summit in June. My main point, and I’m quoting myself here, is this:

UX techniques such as contextual inquiry can be adapted and expanded to become the basis for observation-based customer value discovery and innovation development.

Enjoy and feel free to reach out to me with comments.