Category Archives: UX Practice

Giving Clients What They Need, Not What They (Say They) Want

The aphorism “give the client what they need, not what they say they want” assumes a lot. It assumes that you have the ability to a) recognize what the client actually needs, and more importantly b) convince them that what they say they want is actually not in their best interest. Many good UX practitioners […]

Required Reading – Hunting Unicorns

My colleague and friend Patrick Neeman just posted a great presentation about the skillsets and competencies of effective UX practitioners. Why it’s required reading: 1. Patrick frames the problem: that is, there’s no single entry point or path into a UX career. Consequently, practitioners who identify as “UX practitioners” have wildly different skillsets and competencies. […]