Category Archives: Design

User Onboarding: Patterns & Anti-Patterns

During my UX career I’ve had the opportunity to work on several new-to-the-world products, both for early-stage startups and established companies. One lesson I’ve learned is that a well designed, thoughtful initial user experience – that is, the onboarding process – is critical to driving user adoption. A few months back the Cleveland chapter of […]

Upcoming: The Onboarding UX – Cleveland, June 23

On June 23 I’ll be giving a presentation at UXPA Cleveland on the onboarding user experience. Talk title is “How Not To Suck At Onboarding: Patterns and Anti-Patterns Explored” and I’ll be, well, here’s the blurb from their event calendar: What’s with the relative lack of love for user onboarding among UX practitioners? So many […]

Good Article On Why We Still Need Personas

While reconnecting with my colleague Jan Moorman, now a UX researcher at Walmart eCommerce, I found an article she and another practitioner wrote about personas. The main points definitely bear repeating: Half-baked and research-free personas can do more harm than good. To be truly useful, personas should be based on actual research and should focus […]

Required Reading – The End Of Apps As We Know Them

My colleague, former Microsoftie and Sage-ite Steve Cover, posted a link to a thought provoking article on Intercom.io. Titled “The End Of Apps As We Know Them“, it claims that designers and developers need to focus more on designing apps as systems that interact with other applications and OS’es, and less as stand-alone destinations. It’s […]