Monthly Archives: June 2015

Good Article On Why We Still Need Personas

While reconnecting with my colleague Jan Moorman, now a UX researcher at Walmart eCommerce, I found an article she and another practitioner wrote about personas. The main points definitely bear repeating: Half-baked and research-free personas can do more harm than good. To be truly useful, personas should be based on actual research and should focus […]

Workshop Presentation: Embedding UX Into Your Processes

I was fortunate to be asked to run a half-day workshop at the UX Strategies Summit this week. The goal of the workshop was to provide attendees with perspective and tools to take a strategic approach toward embedding user experience practices and processes more deeply into their organizations. Enjoy.   Workshop: Embedding UX Into Your […]