ShermanUX offers three types of services:
Research, design & evaluation | UX strategy and training | Rapid contextual innovation

User-Centered Research, Design and Evaluation
Research services:
ShermanUX provides organizations with detailed and actionable user research data. This gives product teams the insights to make data-driven decisions about what to build and who to build for.
For user research projects we observe your users, determine what they do, how they do it, what tools they use and who they depend on to accomplish their goals. Then we bring you back rich, qualitative descriptions of your users, their tasks, goals and objectives, their constraints, inefficiencies they struggle with...and opportunities for your organization.
What you get:
Our reports typically provide:
- User profiles - descriptions of actual users, their workflow, goals, pain points, etc.
- Personas - idealized descriptions of your target users, based on aggregated user profiles
- Role/task, task/object, and task frequency/criticality matrices
- Business opportunities - opportunities we discover in the field that your organization is positioned to solve
How you benefit:
Product managers gain a deep and comprehensive understanding of their customers, and product teams attain shared vision of who they're building for.
Pricing:
ShermanUX prices research services on a project basis. Research project prices start at $5,000 USD.
Want more information or a research proposal? Contact us.
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Design services:
We design and redesign desktop applications, browser-based products, and rich Internet applications (RIA's). We excel at business applications, ranging from small business software packages to enterprise-level products. ShermanUX follows a well-defined design process that is both comprehensive in critical areas and agile.
What you get:
We produce the following artifacts and deliverables as part of our design services:
- Scenarios, use cases, process flows, and information architectures
- Screen wireframes and prototypes
- User interface / interaction specifications
- Visual designs, rendered in images or code
How you benefit:
Product teams gain well-specified, clear and implementable design guidance and specifications.
Pricing:
ShermanUX prices design services on an hourly or project basis depending on your needs. Contact us to learn more about our design services or to request a proposal.
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Usability evaluation services:
We can evaluate your current or proposed product/service to ensure that it's usable by your target user group. Our evaluation services include:
- Usability /evaluation - a professional assessment of your product's ease of use and overall user experience
- Early-phase prototype usability testing
- Late-phase prototype or "working system" usability testing
- Summative usability - an assessment of your finished product's usability
- Competitive usability testing - how your product stacks up against competitors' products
What you get:
A detailed report describing the usability and user experience issues we identified, as well the areas where your product or service is well-designed and usable.
How you benefit:
Product teams gain clear direction on what to fix in their products, as well as insight into how the product is perceived by users.
Pricing:
ShermanUX typically prices evaluation services on a project basis. Prices start at $3,000 USD. Contact us to learn more about our evaluation services or to request a proposal.
User Experience Strategy and Training
User research and usability testing and evaluation can find problems with your site or product. But to remain competitive, organizations need to:
- Craft a unified user experience
- Plan for tomorrow’s user experience
- Create delight, loyalty, and "stickiness"
How is this done? Through establishment of strong user-centered design processes and by tightly aligning business stakeholders and user experience practitioners. ShermanUX has built teams and established processes around the globe, and can help your organization do this as well.
ShermanUX has documented much our approach in the User Experience Kit, a comprehensive resource for organizations to help guide them as they build user experience teams and incorporate UX activities into their ideation, design, and development processes. The UX Kit provides multiple models for how to structure a small, mid-size, or enterprise-level UX team, guidance on how to embed UX activities into processes, as well as UX contributor and leader job descriptions. The kit is free and has been released under the Creative Commons Attribution-Share Alike 3.0 (US) license.
Get the kit | View the kit presentation
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ShermanUX also provides training in user research and usability assessment methods. Training can be provided to your organization's product managers, engineers, and people managers, as well as for user experience practitioners. The training length and format can be customized to meet clients' needs and budget. Some of our popular training topics include:
- Usability testing fundamentals
- User-centered design fundamentals
- Integrating user-centered design processes & methods into your organization
- User experience for the agile organization
- Strategic user-centered design and user experience - an organizational primer
- Contextual user research for rapid innovation
Pricing:
ShermanUX prices strategy and training services on an hourly or project basis depending on your needs. Contact us to learn more about these services or to request a proposal.
Rapid Contextual Innovation
Contextual research lets you figure out what your target customers need next. ShermanUX helps your team make the discoveries that lead to new products and services.
We do this by taking you to the field to observe and glean insights from your target customers "in the wild" - at their workplace, at home, or while mobile.
Then we collaborate with your team to analyze the data, identify patterns and trends, and align the information with your organization's unique strengths and competencies.
Pricing:
ShermanUX prices rapid contextual innovation services on a project basis Prices start at $7,000 USD. Contact us to learn more about this service or to request a proposal.
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