About ShermanUX

ShermanUX excels in the design of business applications.

We've researched and designed for finance, accounting, HR, and ERP products; IT/IS, security and telecommunications systems; ecommerce platforms; and more.

Contact us to learn more or to request a proposal.


Paul Sherman - Founder & Principal Consultant

Paul Sherman Paul Sherman is founder and principal consultant at ShermanUX. He has worked in the field of usability and user-centered design since 1997. He was most recently Senior Director of User-Centered Design at Sage Software in Atlanta, Georgia, where he led efforts to redesign the UI and improve the overall customer experience of the Peachtree Accounting desktop application and ePeachtree web-based app.

While at Sage he also designed and implemented a customer-centric contextual innovation program that sought to identify new product and service opportunities by observing small businesses "in the wild". He also led efforts to modernize and make consistent Sage North America's product user interfaces.

Prior to Sage he was a Member of Technical Staff at Lucent Technologies in New Jersey, where he led efforts to develop cross-product user interface standards for several telecommunications management applications. As a consultant he has conducted usability testing and interface design for banking, accounting and tax preparation applications, Web-based financial planning and portfolio management applications, and ecommerce Web sites.

Paul received his Ph.D. in 1997 from the University of Texas at Austin. His research focused on how pilots' use of computers and automated systems on the flight deck affects their individual and team performance. Paul is Past President of the Usability Professionals' Association, was the founding President of the UPA Dallas/Fort Worth chapter, and served on the UPA's Board of Directors and Executive Committee. He is also contributor and editor of the Gower book Usability Success Stories: How Organizations Improve by Making Easier-to-Use Software and Web Sites, published in October 2006. He writes a regular column for the online user experience magazine UXmatters and has presented at conferences around North America as well as Asia, Europe, and South America. Email Paul at paul@shermanux.com. View Paul's resume/CV

Susan Hura - Principal Consultant

Susan Hura Dr. Susan Hura is an experienced user experience practitioner. As a faculty member at Purdue University, she cofounded a multidisciplinary team researching novel approaches to speech recognition and user interface design.

Dr. Hura is also a leader within the voice user interface design community. For eight years, she has served as Program Chair of the SpeechTEK Conference. She also writes the Interact column for Speech Technology Magazine. Dr. Hura is a founding board member and past president of the Association of Voice Interaction Design (AVIxD), and served on the Board of Directors of AVIOS, the Applied Voice Input Output Society). She is frequently an invited speaker on speech technologies, usability, IVR and call center topics, and has published more than a dozen papers. Dr. Hura holds a Doctorate in Linguistics from the University of Texas at Austin.

Brent Cameron - Principal Designer

Brent Cameron is a visual and interaction designer who specializes in web, mobile and desktop UX/UI design, visual style, and branding/identity. He was formerly lead UX/UI designer at nPario, a real-time consumer segmentation SaaS product. As an independent consultant he has been responsible for visual and UI design of many web-based enterprise applications.